After weeks of competition and some of the most selfless displays of sportsmanship ever witnessed, the latest Olympic Games in Rio have drawn to their conclusion. While those who attended and participated in the world’s most prestigious sporting event have now returned home, however, the adventure may just be about to begin for Rio and the Brazilian nation as a whole.
To understand this further, you need only look at the legacy that endured after the London Olympics in 2012, as the UK continues to benefit from increased tourism revenue.
There have also been surprising outcomes in the wake of the London Games, such as the rising popularity of niche sports and the growth of the British cycling industry.
We are likely to see a similar legacy emerge in the wake of the Rio Olympics, particularly after billions of viewers across the globe have spent the last six weeks staring at the cities iconic landscapes and the truly breath-taking Cidade Maravilhosa. From Corcovado to the Sugarloaf Mountain and the region’s mesmerising, golden coastline, Rio has enjoyed the type of free and natural exposure that has the potential to add millions to the country’s travel and leisure industry.
In immediate terms, Brazil’s Ministry of Tourism has predicted a 6% increase in the number of visitors to the country during the next 12 months, although this is considered to be conservative given the fact that the famous Rio Carnival takes place between 24th and the 28th of February next year. This is scarcely five months away, meaning that the spirit and legacy of the Olympics could see a record-breaking turnout at the world’s most lavish and colourful celebration.
Much of this optimism not only stems from the success of the Games, but also the level of sentiment among those who attended from overseas. An initial survey revealed that a staggering 87.7% of foreign tourists intended to come back to Brazil, with many citing a desire to return soon. In this respect, the primary legacy of the Olympics may be the way in which has opened the eyes of tourists to the beauty of Rio and the country as a whole, reinforcing the appeal of Brazil as a viable holiday destination.
It should be noted that, prior to the games, the nation’s officials invested in professional guidance to help enhance the tourism experience for visitors. From improved sign-posts and marketing drives, this helped to underpin the success of the Olympics while also laying the foundations for further growth within the sector. This also augers well for anyone who wants to go on holiday to Rio in the near future, who can enjoy a truly unique and safe travelling experience while the impact of the Olympic Games and spirit lives on!